CONTEMPORARY ARTIST PABLO LÜCKER DESIGNS TROPHY FOR FORMULA  1 ™ HEINEKEN® DUTCH GRAND PRIX. 

 F1 Trophy Powered by Pablo

Pablo Lücker is renowned for his iconic ‘Dream Script’. His modern, boundless, and therefore recognizable style of storytelling is perfectly reflected in the design of the trophy. “I was inspired by the images and sounds of the race in Zandvoort and the energy that the fans bring to the track. The design captures the adrenaline, joy, and thrill that erupts in the partying crowd,” says Pablo. The result of this process will be unveiled on Wednesday, August 31. The trophy for the Formula 1™ Heineken® Dutch Grand Prix will then be showcased to the world at Circuit Park Zandvoort.

“Lücker’s design is also reflected on the winner’s podium and along the track. Additionally, a racing helmet in the same style, signed by the drivers, will be auctioned for a good cause,” says Otto Esser, Marketing Manager at Heineken. “Pablo’s art is playful, refreshing, and modern. He tells a story with his style and appeals to new generations. This was precisely what we were looking for from Heineken. I believe he has succeeded exceptionally well.”

Pablo Lücker

Pablo Lücker (Roermond, 1985) is the seventh generation of an artist family and was named after Pablo Picasso by his parents. He creates paintings, sculptures, and art prints and has provided high-end bathroom fixtures and art cars with his visual ‘Dreamscript’. His works are collected globally, from Dubai and China to Ibiza and the Côte d’Azur. Pablo’s art can be experienced as the visual story of childhood dreams, current and future aspirations. He graduated in 2008 from the prestigious Design Academy Eindhoven, specializing in brand building and art direction. Lücker lives and works in Amsterdam and has his own gallery on Keizersgracht. His collaborations include Porsche, Adidas, Samsung, and W-Hotels, among others. For more information, visit PabloLucker.com/@HouseOfPabloLucker.